The Internet compared to the others

The Internet compared to the others

The Internet is Making Print Directories Less Relevant

•It is getting easier to search for phone numbers and contact information online

-54% of adults use the Internet over the phone book or Yellow Pages

•63% use the Internet for phone number or address

•58% to find information on local business

•Use of hard copy directories is declining

•Alphabetical listings in print directories do not provide a good starting point to help searchers find what they're looking for

•Hard to be distinctive from competitors in a print directory

Consumers Use the Internet to Solve Problems

•In a recent study conducted by the Pew Internet, it was found that more people turn to the Internet than turn to a family member or expert as a resource for information.

-58% used the internet (at home, work, a public library or some other place) to get help

-53% turned to professionals (doctors, lawyers or financial experts

-45% sought out friends and family members for advice

-36% consulted newspapers and magazines

-34% directly contacted a government office or agency

-16% consulted television and radio

-13% went to the public library