Video For Attorneys
FindLaw Video: The Next High-Impact Marketing Tool for Attorneys
Video grabs visitors' attention and drives them to act. According to our studies, consumers visit an average of 4.8 Web sites before choosing an attorney online. That drops to 1.8 sites when the site contains a video. The message is clear. Web sites offering online video create a more engaged audience and stronger brand experience. Does your site deliver?FindLaw is a one-stop-shop for online video. From pre-production and filming to distribution, hosting and measurement of results, we do it all. FindLaw can help your law firm successfully deliver strategic messages using engaging online videos.
Allow your clients to meet you before they even hire you.
Consumer research has shown that 76% of consumers want to see the personality of an attorney before contacting them. In a recent study conducted by FindLaw, we found that adding video to a Web site:
- Increased email contacts 34% on average
- Increased Web site traffic 20% on average
-300 million people worldwide watch videos online. By 2012 nearly one billion consumers will be watching
Video generates more web site hits and telephone calls and contacts
-139 million U.S. Internet users watch online videos - three out of four American Internet users.
-FindLaw Studies show that 58% of consumers indicate video increases their likelihood to contact the firm.
-More than half of online viewers share links to the video they find, with others.
-Overall 62% of online video viewers say that their favorite videos that are "professionally produced," while 19% of online video viewers express a preference for content "produced by amateurs."
Sources:
- ABI Research: Pay and Ad Supported Internet Video Flourishing as Total Online Viewers Reach Nearly One Billion by 2012" July 11, 2007.
- Number of Online Videos Viewed in the U.S. jumps 13% in March to 11.5 billion, ComScore Press Release, May 12, 2008 http://www.comscore.com/
- Pew Internet and American Life Project: http://www.pewinternet.org/
- Hitbox Traffic reporting based on FindLaw video customers, 2008.
- FindLaw online video consumer research - October 2007
- FindLaw online video consumer research - July 2008
- Pew Internet and American Life Project, Online Video Report, July 25, 2007
- Pew Internet and American Life Project, Online Video Report, July 25, 2007
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