Turning "Potential Clients" To "New Clients" Via The Internet
One of the best ways to convert potential clients to new clients is VIDEO. See data at http://www.ksmolawyermarketing.com/CM/Articles/VideoForAttorneys.asp In almost every possible way to evaluate the data, video drastically increases the conversion rate. Video also increases your net visibility in a big way.
The content on your website should constantly be calling your reader to action. In other words asking your potential client to call or email you "Today" or "Now" The content of the website should be addressing these things:
-What makes you different, better, peerless as an attorney.
-Why call you today!
-Other interesting and specific aspects about you, your life and your experience as an attorney.
- Very specific practice areas (develop in terms of $$ potential, need in the market place, your desire to perform the service, niches)
In other words answer the 5 W's (Who, What, Where, When, Why)
Who are you (Accomplishments, Passions, How are You Different)
What (Practice areas, Niches)
Where (Address, Geography You Serve)
When (Dates, Profiles)
Why (What the Client has to Lose or Gain, Your Peerless Ability to Solve Their Problem)
