According to Larry Bodine of Larry Bodine's LawMarketing Blog the yellow pages are on their way out as far as an effective way for attorneys to procure new business. He says that fewer people are using the yellow pages on a daily basis. Just think how do you use the internet? Probably for everything, right? How often do you use the internet? Probably several times a day for everything, right? He also talks about who actually writes the ad (something I have known for years) "The SalesMan!" He gets his ideas for the copy by looking at the other ads that he or someone with no successful marketing training wrote. Bad copy becomes even worse with nothing but platitudes and cliches that do not persuade the reader to act. Get out of the yellow pages now and give Jilane Elvendahl a call if you want a professional website that competes for 1st page results!
Cancel Your Yellow Pages Ad
Cancel that #*$%! expensive yellow pages ad. This was the clear advice I gave to attendees at our conference "Developing Your Personal Marketing Plan" in Chicago. I repeated the advice at the Chicago Bar Association technology conference. You now have permission to save yourself a small fortune.
Fewer people are reading the Yellow Pages every day. It's last century's marketing. Instead, they are using the Web to find attorneys. Take the money you save and plow it into your online presence. People now use Google to look up phone numbers, addresses and law firms.
Ask yourself -- when was the last time you personally opened that thick, hard-to-read yellow directory? It's been a long time, hasn't it? There are multiple yellow page directories anyway -- which one did you use?
According to Pew/Internet, Yahoo beats all yellow pages. Verizon yellow pages are No. 2.
By advertising in the yellow pages, you are doing what thousands of other lawyers are doing. You are simply making yourself more like the competition, not distinguishing yourself. There's no way to break from the clutter -- there are hundreds of lawyer yellow page listings.
Besides, most yellow pages ads are written by their salesmen. That's why they all look the same. Save your budget while you still can. Get out now.
